Jenny joined OCLC in 2002 and currently oversees product marketing initiatives across all OCLC products, including product website development and marketing support for sales.
Among many accomplishments, Jenny was the OCLC program lead on the advocacy research project funded by the Bill & Melinda Gates Foundation and is one of two primary authors for the report documenting that research, From Awareness to Funding: A study of library support in America, published in July 2008. She also spearheaded a national community awareness campaign for public libraries inspired by that research—Geek the Library. She successfully executed a multiphase pilot and then a program expansion increasing availability to all US public libraries. Over the course of the project, more than 1,600 libraries implemented the Geek the Library program.
Jenny has more than 25 years of experience in marketing, including market and user research, branding, product marketing, and corporate communications. Prior to joining OCLC, Jenny was an Associate Vice President of Brand Strategy with Fitch, Inc., a worldwide design consulting firm.