I recently came across an excerpt from John Palfrey’s book, BiblioTech: Why Libraries Matter More Than Ever in the Age of Google, in which he made passing reference to Geek the Library as a “clever online campaign.” Although the shout-out was certainly nice to read, the description gave me pause. The online piece of the campaign was only one small facet of the project. Truly, the vast majority of the activity and the outcomes happened at the grass roots, in nearly 1,800 communities across 48 US states.