Posts in topic: community engagement

Lessons on building community while building the new OCLC Community Center

Next blog banner for post on OCLC community center update. Six icons representing features of the community center are shown.

If you participate in the OCLC Community Center, you’ll know it’s recently had a major upgrade. We’re happy with the results and excited about the possibilities ahead. But getting to this point wasn’t easy. It’s been a long road. And like many large-scale tech projects, the takeaways go well beyond the new software.

Every twist and turn offered lessons about how to better create valuable content and meaningful connections with our users. The truth is, we learned a lot more than ever expected about building community. And we’re hoping our experience can provide insights that inspire and inform your work to connect and engage with the communities you serve.

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Co-create authentically with your community

Co-creation is one of the most effective ways for libraries to turn diversity, equity, and inclusion ideals into real-world services. Fundamentally, co-creation happens when the people who are most impacted by a service or program take the lead in developing and implementing it. It requires intentional time and resources around supporting the aspirations of systematically excluded communities. And these communities, not the library, determine what goals a project should reach for, what success looks like, and what actions are most likely to lead to that success.

To get started with or deepen partnerships for greater equity, consider three important elements of a co-creative approach.

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Redefining the library experience: Global insights for future planning

Libraries are no stranger to change. As community expectations shift, so do our libraries. This adaptability was on full display during the height of the COVID-19 pandemic. But as that pressure has subsided, we’re seeing widespread reflection around what libraries will look like in the future. Many library leaders are thinking about fundamental transformations, with the goal of creating a more impactful library experience for their users.

During the past year, OCLC Global Council and OCLC Research explored the idea of the changing library experience by focusing on topics such as community engagement, collaboration, and innovative programs that meet library users’ evolving needs and expectations. Planning for this work was informed by efforts associated with our New Model Library: Pandemic Effects and Library Directions research. And it was accomplished through online thought leadership webinars and a global survey that spanned all library sizes and types. What we learned is that libraries will continue to be necessary infrastructure for supporting local communities. And to deliver impact, there’s increasing need for partnership and library staff support.

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Are you redefining the library experience?

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Change has been a constant for libraries around the world for many decades now. But during the past few years, the pace has clearly accelerated. How do these changes, and our responses to them, shape library experiences?

This year’s OCLC Global Council area of focus explores this important question. We’ll take a deep dive into how experiences have shifted and how library workers are purposefully redefining resources and services.

As we prepare to gather your insights related to this year’s area of focus, “Redefining the library experience,” we asked our 2022–2023 Global Council leaders to provide some personal perspectives—especially with what they, and we, can do to be more intentional about identifying and innovating around these changes. Below are some of the highlights from their discussion.

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Build new community connections with partnership marketing

Most high-level library marketing goals aim to expand services into new communities and increase engagement with current users. But traditional library marketing is often geared toward reaching people who already know and love the library. Partnership marketing can help meet all your library marketing goals and it can reach entirely new audiences, while also showing a different side of the library to people who may have a narrow understanding of available resources and services.

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Three lessons for launching successful multilingual programs at your library

The Center for Immigration Studies estimates that 67.3 million Americans speak a language other than English at home, a number that has more than doubled since 1990. That’s a huge number with powerful implications for social institutions, including libraries. For many of us, getting started serving those communities feels like an overwhelming task. I’m here to tell you—you can do it. And you can start today to make a significant difference for your community with multilingual programming.

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Purposeful change management

Any kind of change can be challenging. Humans are naturally hesitant to change for very good reason. Unexpected change? Well, that can be traumatic. And if the crisis management we’ve all experienced over the past two years has taught us anything, it’s that change management can no longer be an afterthought. And yes, change and crisis management are different. Too often our approach is to wait for the effort to be in crisis before taking action.

As we shake off the stress of constant reactions during the COVID-19 pandemic, let’s take control with purposeful change. There’s no better time to reflect and learn from experiences, good and bad, and help your organization not only move out of crisis mode, but also be better for it.

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New Model Library: Plan for positive change in the midst of challenges

Co-authors:  Lynn Silipigni Connaway, Ph.D. | Brittany Brannon | Brooke Doyle | Brian Lavoie, Ph.D. 

When we did the research for the New Model Library: Pandemic Effects and Library Directions briefing, a term that came up often was “normal” (Is this change part of a new normal? When will this activity get back to normal?). While interesting, these questions don’t acknowledge that libraries are incredibly diverse in terms of culture, size, type, goals, and locations. And the term “normal” isn’t really helpful without additional context. At the same time, the COVID-19 pandemic is a singular, global upheaval that affects everyone who works at and uses libraries.

So how do we discuss the impact this global upheaval is having on a set of very different institutions and individuals and their plans for the future?

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Drive social media success that connects on a personal level

How can you engage purposefully on social media with the different communities your library serves while also addressing larger, system-wide goals and policies? The concept of “social care” offers a clue. Social care differs from traditional customer care in that the purpose isn’t to address one issue, answer one question, or solve one problem. It’s also different than public relations in that it’s not about “one size fits all” for every audience. For social care, the goal is to nurture a more inclusive, longer-term dialogue.

At the Pikes Peak Library District, we’re using these principles to create local and program-specific social media personalities. All of our distinct voices closely align with the unique groups we serve and fall thoughtfully under a system-wide set of values.

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Build on strengths when responding to a crisis

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As the REALM project (REopening Archives, Libraries, and Museums) continues to gather and adapt science-based information to inform local decision making by libraries, archives, and museums, it’s been essential to listen to the real-world experiences at these institutions. These perspectives ensure that the information is relevant to the operations and services of the field. In a collection of nine interviews, leaders of libraries, museums, and member associations describe how they leveraged their institutions’ core strengths and drew upon trusted partners to navigate the crisis, helping to protect the health and well-being of staff and community members. These interviews help identify common ground among institutions in their response to a global crisis and spotlight opportunities for local partnerships between different types of cultural heritage institutions that can strengthen resources and local impact.

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