Posts in topic: strategy


Four ways WorldCat.org improves library visibility

Just over a year ago, I wrote about how the new WorldCat.org expands the impact of libraries everywhere. I went on to say (with no hesitation) that the redesign and rebuild had been the highlight of my career. Well, I’ve changed my mind.

Over the past year, we’ve seen how well the site helps people find the information they need in libraries. There’s encouraging data about improved reach, utility, and accessibility. But most of all, we view the launch of the redesigned site not as a “job completed,” but as inspiration to do even more.

So, what’s the new highlight of my career? The ability of WorldCat.org to serve as an ongoing, growing, centralized platform for library discovery.

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How resource sharing and collections data can inform collaboration

By its very nature, resource sharing between libraries is a form of collaboration. Most libraries have agreements and processes in place that enable them to fill collection gaps and provide for users’ needs through resource sharing partners. But is there value in pursuing a more deliberate, data-driven strategy when building your resource sharing groups? Might such a strategy reveal unexpected partnering opportunities?

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Investing in a long-term future for libraries

Investing in a long-term future for libraries

Evaluating progress is complicated when the pace of change is accelerating. Move too quickly? Your choice may be made obsolete by tomorrow’s changes. Move too slowly? You can be overtaken and find your relevance diminished. So, how do we tell if we’re on the right path?

At OCLC, we measure where we are and where we’re going against this question: Are we helping libraries better connect the people they serve to the resources they need?

This approach holds when we assess annual accomplishments, set new goals, and make plans for much further down the road.

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Can you imagine a world without WorldCat?

WorldCat is a legend—a remarkable achievement in global collaboration. What began as a way for a handful of academic libraries in Ohio to distribute the cost of cataloging has turned into a critical, core asset for libraries around the world.

WorldCat is not just a place for individual libraries to write and store MARC records. Collaboration among our metadata experts, libraries, and many partners has evolved WorldCat to the point where it is a hub for an astonishing volume of library activities every day. The one thing that hasn’t changed is our global, community commitment to ensuring that high-quality, library-centric data is available now and in the future.

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Seven game-changing solutions for libraries

OCLC is accomplishing amazing things. It’s invigorating for all the passionate people who come to work every day to help libraries have more impact. While you may have heard specifics about some of these projects, I invite you to take just a few minutes for a quick overview of seven exciting advances we’re making on behalf of (and often alongside) libraries worldwide. 

There’s a lot to be excited about as we move forward together. Stay tuned for additional updates from OCLC experts about WorldCat quality, collection insights, linked data, and more.

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Drive social media success that connects on a personal level

How can you engage purposefully on social media with the different communities your library serves while also addressing larger, system-wide goals and policies? The concept of “social care” offers a clue. Social care differs from traditional customer care in that the purpose isn’t to address one issue, answer one question, or solve one problem. It’s also different than public relations in that it’s not about “one size fits all” for every audience. For social care, the goal is to nurture a more inclusive, longer-term dialogue.

At the Pikes Peak Library District, we’re using these principles to create local and program-specific social media personalities. All of our distinct voices closely align with the unique groups we serve and fall thoughtfully under a system-wide set of values.

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Connecting your library’s actions to global challenges: How do you stand up?

Working alongside library leaders from around the world, I’ve realized there is an interesting paradox in terms of organizational goals. While libraries around the world serve unique and diverse communities, at the core of their work, they share very similar visions and principles. Libraries similarly, are also able to adjust strategy and tactics very specifically to their users’ needs while keeping an eye on global interests. Finding ways to link these two levels—global interests and local conditions—can be very rewarding—and sometimes complicated.

For the past year, I have worked with OCLC Global Council and OCLC Research to explore such a link. In the fall of 2019, we began focusing on the United Nations Sustainable Development Goals (SDGs) to determine how libraries can use the goals as a framework to partner, both with each other and outside organizations, to better address global sustainability efforts.

Then COVID-19 struck. And libraries worldwide had an entirely new set of shared challenges to address locally.

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