{"id":1220,"date":"2017-02-22T17:31:26","date_gmt":"2017-02-22T17:31:26","guid":{"rendered":"https:\/\/blog.oclc.org\/next\/?p=1220"},"modified":"2019-06-26T13:34:20","modified_gmt":"2019-06-26T13:34:20","slug":"visitors-and-residents-different-roads-different-maps","status":"publish","type":"post","link":"https:\/\/blog.oclc.org\/next\/visitors-and-residents-different-roads-different-maps\/","title":{"rendered":"Visitors and residents: different roads, different maps"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1222 size-full\" src=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2017\/02\/2017-02-21-Visitors-and-Residents-Roads-and-maps1.jpg\" alt=\"2017-02-21 Visitors and Residents Roads and maps1\" width=\"1160\" height=\"370\" \/><\/h2>\n<h2>\u201cThe map is not the territory.\u201d<\/h2>\n<p>That phrase is probably the best-known quote of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alfred_Korzybski\">Alfred Korzybski<\/a>, the famous Polish-American semantic scholar. He was making the seemingly obvious point that the words we use to describe something are not the thing itself. Nor does a description change the thing itself. Why does this matter? Well, the more layers of abstraction we put between ourselves and actual things, the harder it becomes to relate them back to the \u201cnonverbal domain\u201d as he called it. We can fall down a rabbit hole of concepts and constructs that, while interesting, may not be, well\u2026useful.<\/p>\n<p>That\u2019s why, as we\u2019ve spread the word about our \u201c<a href=\"http:\/\/www.oclc.org\/research\/themes\/user-studies\/vandr.html\">Digital Visitors and Residents<\/a>\u201d work, I\u2019ve been gratified to see librarians and institutions look at our tools not as clever metaphors or abstractions. Instead, they are using them in a variety of ways to make real, valuable changes in how they interact with their library users and potential users at the point-of-need.<\/p>\n<p>In short, as long as you look up from the map often to take in your surroundings, it can function as a useful guide rather than an intellectual exercise.<\/p>\n<p><!--more--><\/p>\n<h2>Direction over location<\/h2>\n<p>First, in case you\u2019re not familiar with our work, here\u2019s the shortest version ever of what we mean by \u201cVisitors and Residents:\u201d<\/p>\n<ul>\n<li>In <strong>visitor<\/strong> mode, people are performing tasks.<\/li>\n<li>In <strong>resident<\/strong> mode, people are being people.<\/li>\n<\/ul>\n<p>A bit longer explanation <a href=\"https:\/\/www.jisc.ac.uk\/guides\/evaluating-digital-services\/visitors-and-residents\">can be found here<\/a>.<\/p>\n<p>Why is this important? Because people in different learning communities may use the same tools very differently depending on the need and situation. And if you\u2019re setting up a \u201cresidential\u201d service for people who really want only to anonymously get the necessary data, you won\u2019t satisfy their needs.<\/p>\n<p>[bctt tweet=&#8221;Map the route your library\u2019s users take to get from questions to answers.&#8221;]<\/p>\n<p>With the variety of services available online\u2014and the different types of users out there\u2014how do you even know where to start?<\/p>\n<p>That\u2019s why we put together the <a href=\"http:\/\/experimental.worldcat.org\/vandrmapping\/signIn\">Visitors and Residents App<\/a>. It gives people an easy tool to start mapping their online behaviors and can help them realize how they engage with and use online technologies and information. The app also has been used by librarians to identify users\u2019 and potential users\u2019 preferred online behaviors from their personal perspective.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1221 size-full\" src=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2017\/02\/map.jpg\" alt=\"map\" width=\"664\" height=\"325\" \/><\/p>\n<p>The information you\u2019ll get from this tool isn\u2019t meant to be definitive. But it can be very helpful directionally. If, for example, an academic library finds that most of its faculty is using a group discussion tool (nominally a \u201cresident\u201d service) only to post and find links (\u201cvisitor\u201d behavior), then they may want to rethink how the tool is positioned.<\/p>\n<p>I\u2019ve been surprised\u2014and delighted\u2014at how much fun people have had with this simple concept and the online app.<\/p>\n<p>But what if you want to go further and build a more detailed map?<\/p>\n<h2>Local research, better detail<\/h2>\n<p>Several institutions decided to partner with OCLC Research on user behavior studies. I\u2019ve worked with researchers and librarians at the Universidad Carlos III de Madrid, the Universitat Oberta de Catalunya (UOC) and the Universit\u00e0 Cattolica del Sacro Cuore in Milan to conduct semi-structured interviews with undergraduate and graduate students and faculty. These institutions were eager to put in more time to get more granular about how different types of users and potential users engage with technology and how well (or badly) library services fit into their workflows.<\/p>\n<p>At the Universit\u00e0 Cattolica, for example, we found that:<\/p>\n<ul>\n<li>design resources should be focused on distance, self-service activities,<\/li>\n<li>home access should provide more free resources,<\/li>\n<li>there was a need for information literacy about the value of different sources,<\/li>\n<li>students had better technology and language skills than expected, and<\/li>\n<li>Google tools are used equally for personal and school projects.<\/li>\n<\/ul>\n<p>Please note: while these results may be interesting to all readers, they are localized! Your results will vary!<\/p>\n<h2>Next steps<\/h2>\n<p>What\u2019s important is to do <em>something<\/em>. For your library, that may be as easy as using our app with some faculty and students. At the Universit\u00e0 Cattolica, the study was led by practitioner librarians\u2014not trained information scientists. OCLC staff provided some training and guidance. And the Barcelona and Madrid studies were conducted by information science researchers. Different levels of detail for different institutions\u2014and that\u2019s just fine.<\/p>\n<p>The point is: you don\u2019t need to hire an outside consultant or survey bureau. Identify what you already know and what you want to know, and start asking questions. And be sure to let us know what you find out!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe map is not the territory.\u201d That phrase is probably the best-known quote of Alfred Korzybski, the famous Polish-American semantic scholar. He was making the seemingly obvious point that the words we use to describe something are not the thing itself. Nor does a description change the thing itself. Why does this matter? Well, the [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[9,10],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-customer-experience","tag-research","tag-user-behavior"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visitors and residents: different roads, different maps - OCLC Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.oclc.org\/next\/visitors-and-residents-different-roads-different-maps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visitors and residents: different roads, different maps - OCLC Next\" \/>\n<meta property=\"og:description\" content=\"\u201cThe map is not the territory.\u201d That phrase is probably the best-known quote of Alfred Korzybski, the famous Polish-American semantic scholar. 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She is the co-author of the sixth edition of Research Methods in Library and Information Science, 2017. She was the Chair of the ALA ACRL Value of Academic Libraries Committee and was the President for the Association for Information Science and Technology (ASIS&T). She is the recipient of the 2017 ALISE Service Award for her sustained and regular service, her strong participation and advocacy for ALISE, and for her contributions to ASIS&T. She also was awarded the Chair of Excellence position at the Departmento de Biblioteconom\u00eda y Documentaci\u00f3n at the Universidad Carlos III de Madrid and collaborated with the faculty on user-centered research. Lynn has received research funding from the IMLS in the US and Jisc and the Arts and Humanities Research Council in the UK. 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