{"id":1690,"date":"2017-09-06T17:12:14","date_gmt":"2017-09-06T17:12:14","guid":{"rendered":"https:\/\/blog.oclc.org\/next\/?p=1690"},"modified":"2021-04-27T18:33:01","modified_gmt":"2021-04-27T18:33:01","slug":"the-audacity-and-humility-of-getting-smarter","status":"publish","type":"post","link":"https:\/\/blog.oclc.org\/next\/the-audacity-and-humility-of-getting-smarter\/","title":{"rendered":"The \u201caudacity and humility\u201d of getting smarter"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1702 size-full\" src=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2017\/09\/blog_hero_rc1718.png\" alt=\"blog_hero_rc1718\" width=\"1160\" height=\"370\" \/><\/h2>\n<h2>Can things really be smart?<\/h2>\n<p>Is a thermostat programmed to change based on time of day and weather conditions \u201csmarter\u201d? How about a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Chatbot\">chat-bot<\/a> that answers your customer service questions? What about an email feature that automatically sorts messages based on your past activities?<\/p>\n<p>In many cases when we hear \u201csmart [thing],\u201d it\u2019s a synonym for some kind of software automation based on sensors, data collection, or connected devices. Nearly half of <em>Forbes<\/em> \u201c<a href=\"https:\/\/www.forbes.com\/sites\/danielnewman\/2017\/01\/03\/17-top-enterprise-tech-trends-for-2017-and-this-years-ces\/2\/#68c8a3274723\">17 Top Enterprise Tech Trends for 2017<\/a>\u201d relate to ideas of \u201csmarter\u201d services, apps, products, infrastructure, and lifestyles. The assumption is that by automating as many aspects of a process as possible, we\u2019ll get better results.<\/p>\n<p>I\u2019m not convinced that\u2019s the case.<\/p>\n<p><!--more--><\/p>\n<h2>Is \u201csmart\u201d more than a metaphor?<\/h2>\n<p>I understand\u2014as I\u2019m sure you do\u2014that to say that an appliance or car or work process is \u201csmart\u201d is a metaphor. We know it\u2019s simply an object built with some additional level of computer processing and\/or connectivity. A \u201csmart thermostat\u201d can\u2019t tell that you\u2019ve put on a blanket because you were cold. It\u2019s just reacting to preprogrammed instructions. It\u2019s no \u201csmarter\u201d than a DVR that you\u2019ve set up to record <em>Game of Thrones<\/em>.<\/p>\n<p>But the metaphors we use\u2014especially as they relate to the work of libraries\u2014are important. Our users look to us to help them actually become smarter people. That\u2019s a core function of librarianship. So when we say something is \u201csmarter,\u201d we need to be sure we don\u2019t just mean \u201cautomated\u201d or \u201ccomputerized.\u201d If we think we\u2019re being smarter just by adding some technology and automating a task or two, we\u2019re selling our users short.<\/p>\n<p>The question of \u201cwhat is a smarter library?\u201d is an important and exciting one, and that\u2019s why I\u2019m delighted \u201c<a href=\"http:\/\/www.oclc.org\/en\/events\/councils\/2017-18.html\">The Smarter Library<\/a>\u201d is the theme we\u2019ve adopted for all three upcoming OCLC Regional Council Meetings.<\/p>\n<h2>What makes a library \u201csmarter\u201d?<\/h2>\n<p>As we prepared to plan for these events, we wanted to really dig down into what we think we need to do to make libraries truly smarter\u2026not just \u201cmore automated.\u201d This isn\u2019t about technology for technology\u2019s sake. It\u2019s about focusing on the unique value propositions that libraries provide and working to be even better at those things that motivate us as librarians and set our institutions apart.<\/p>\n<p>[bctt tweet=&#8221;What makes a library &#8216;smarter&#8217;?&#8221;]<\/p>\n<p>We narrowed down a wide field of possible themes to the following:<\/p>\n<ul>\n<li><strong>Reimagine customer experiences<\/strong>: Be more personalized, effective, and intuitive<\/li>\n<li><strong>Leverage data<\/strong>: Improve services and outcomes<\/li>\n<li><strong>Confirm professional values<\/strong>: Strengthen the communities we serve<\/li>\n<li><strong>Innovate continuously<\/strong>: Keep pace with change<\/li>\n<\/ul>\n<p>You\u2019ll notice two things right off the bat, I hope.<\/p>\n<p>First, each of the themes has both a \u201cwhat\u201d and a \u201cwhy.\u201d It\u2019s important that any changes we make are goal-oriented, or we won\u2019t be doing smarter things, we\u2019ll just be doing other things.<\/p>\n<p>Second, only one of the four topics\u2014\u201cleverage data\u201d\u2014is explicitly about technology. And even then\u2026not really. We\u2019ve had data in libraries for centuries. We used the term \u201cmetadata\u201d before it became a popular buzzword. The point is that while technology will certainly be important to the \u201chow\u201d of these efforts, it\u2019s not at the heart of what we do as librarians and in our libraries.<\/p>\n<h2>Audacity and humility<\/h2>\n<p>I really like what Margaret Stewart, Vice President of Design at Facebook, <a href=\"http:\/\/blog.ted.com\/three-lessons-for-designing-for-the-whole-world-margaret-gould-stewart-at-ted2014\/\">has to say<\/a> about designing user experiences for groups of people:<\/p>\n<p style=\"padding-left: 30px;\">[It] requires a bizarre combination of two things, audacity and humility. Audacity to believe that what you\u2019re doing is important, and humility because it\u2019s not about the designer\u2019s portfolio, but about the people they are designing for.<\/p>\n<p>It feels to me as though Stewart is talking directly to those of us who work in libraries as well as those working on user interface design for software.<\/p>\n<p>I want us to be audacious. That\u2019s why I became a librarian\u2014to help people improve their lives. How audacious is that? But it\u2019s also a humble calling when we \u201cconfirm our professional values.\u201d Because no matter how good we get at creating great new services (or automating old ones), it doesn\u2019t count as \u201csmarter\u201d if it doesn\u2019t help move the ball forward for the communities we serve.<\/p>\n<p>I\u2019m excited to hear what my colleagues have to share on this subject. It reaches right into the heart of OCLC\u2019s mission as well as that of libraries.<\/p>\n<p>I hope you can join us in Baltimore, Tokyo, or Edinburgh for the beginning of this important conversation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can things really be smart? Is a thermostat programmed to change based on time of day and weather conditions \u201csmarter\u201d? How about a chat-bot that answers your customer service questions? What about an email feature that automatically sorts messages based on your past activities? In many cases when we hear \u201csmart [thing],\u201d it\u2019s a synonym [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,47],"tags":[46,20],"class_list":["post-1690","post","type-post","status-publish","format-standard","hentry","category-membership","category-strategy","tag-leadership","tag-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The \u201caudacity and humility\u201d of getting smarter - OCLC Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.oclc.org\/next\/the-audacity-and-humility-of-getting-smarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u201caudacity and humility\u201d of getting smarter - OCLC Next\" \/>\n<meta property=\"og:description\" content=\"Can things really be smart? Is a thermostat programmed to change based on time of day and weather conditions \u201csmarter\u201d? How about a chat-bot that answers your customer service questions? What about an email feature that automatically sorts messages based on your past activities? In many cases when we hear \u201csmart [thing],\u201d it\u2019s a synonym [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.oclc.org\/next\/the-audacity-and-humility-of-getting-smarter\/\" \/>\n<meta property=\"og:site_name\" content=\"OCLC Next\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-06T17:12:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-27T18:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2017\/09\/blog_hero_rc1718.png\" \/>\n<meta name=\"author\" content=\"Ginny Steel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ginny Steel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/the-audacity-and-humility-of-getting-smarter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/the-audacity-and-humility-of-getting-smarter\\\/\"},\"author\":{\"name\":\"Ginny Steel\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#\\\/schema\\\/person\\\/3d5de1b95a382bcb3f1dfeae3c6d770b\"},\"headline\":\"The \u201caudacity and humility\u201d of getting smarter\",\"datePublished\":\"2017-09-06T17:12:14+00:00\",\"dateModified\":\"2021-04-27T18:33:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/the-audacity-and-humility-of-getting-smarter\\\/\"},\"wordCount\":786,\"image\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/the-audacity-and-humility-of-getting-smarter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/blog_hero_rc1718.png\",\"keywords\":[\"Leadership\",\"Learning\"],\"articleSection\":[\"Membership\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/the-audacity-and-humility-of-getting-smarter\\\/\",\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/the-audacity-and-humility-of-getting-smarter\\\/\",\"name\":\"The \u201caudacity and humility\u201d of getting smarter - 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