{"id":1989,"date":"2018-02-01T15:41:00","date_gmt":"2018-02-01T15:41:00","guid":{"rendered":"https:\/\/blog.oclc.org\/next\/?p=1989"},"modified":"2021-06-01T18:56:08","modified_gmt":"2021-06-01T18:56:08","slug":"make-the-first-move-three-ways-to-initiate-relationship-building-conversations","status":"publish","type":"post","link":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/","title":{"rendered":"Make the first move: three ways to initiate relationship-building conversations"},"content":{"rendered":"

\"2018-01-30_3Ways-To-Initiate-Relationship-Building\"<\/p>\n

Over the past few years, I\u2019ve seen discussions of customer service shift from measurements of individual interactions to programs that track and analyze all of a customer\u2019s activities. That is, rather than focusing on what makes for a good sale or a good complaint follow-up, the trend is toward examining the entire \u201ccustomer experience.\u201d I\u2019ve seen dozens of programs and hundreds of articles that aim to help us capture every tweet, post, like, click, thumbs-up, visit, and phone call in an attempt to \u201cknow the whole picture\u201d for a customer.<\/p>\n

That\u2019s a good step forward. No one interaction happens in a vacuum. But I think it also misses the mark when it comes to library services. What we do is still incredibly hands-on and, for many library users, very personal and creates an experience that\u2019s more than the sum of our analytics.<\/p>\n

A recent conversation with Topeka and Shawnee County Public Library<\/a> Chief Executive Officer Gina Millsap brought that message home to me. For her library, they\u2019ve moved beyond customer service and customer experience into a relationship-focused strategy.<\/p>\n

<\/p>\n

Community dialogue drives strategy<\/h2>\n

What does a relationship-focused library strategy look like? For starters, it means getting serious about including relationship goals in your formal, written plans.<\/p>\n

\u201cAt the end of the day, our vision and goals are all about relationships,\u201d says Gina. \u201cAnd to scale and reach our whole community, we must have powerful marketing and branding strategies that help us tell the library\u2019s story,\u00a0respond to people\u2019s wants and needs, and develop lifelong relationships with them.\u201d<\/p>\n

For TSCPL, the relationship with the community drives everything. And I mean EVERYTHING. Gina says four out of five of the library\u2019s impact goals<\/a> (that double as their vision statement) are focused on the community. And she\u2019s quick to add that there\u2019s an underlying assumption they won\u2019t meet the goals if community members don\u2019t have a relationship with the library!<\/p>\n

What\u2019s Gina\u2019s secret sauce? A true focus on being transformational, not transactional, and an aspiration that everyone in the community has a rapport with the library.<\/p>\n

[bctt tweet=”What steps are you taking to start relationship-building conversations with your community?”]<\/p>\n

You<\/u> should make the first move<\/h2>\n

Most people I talk to say that the key to a successful relationship is good communication. But having a serious, meaningful conversation\u2014a true dialogue\u2014can be difficult. And you shouldn\u2019t wait for your library\u2019s users to step up. By the time they bring something to your attention, it may be a problem that needs to be fixed. And that\u2019s not the best time to start a conversation.<\/p>\n

I know\u2014it\u2019s hard to make the first move. But it\u2019s easier than you think. You can get started in just three steps, inspired by TSCPL\u2019s journey.<\/p>\n

    \n
  1. Look inside:<\/strong> Build strong internal relationships with staff. Get everyone involved in telling the library story. And make sure they understand how their role helps achieve your vision. Essentially, create internal library ambassadors.<\/li>\n
  2. Stretch yourself and be out in the community:<\/strong> Starting a conversation often means going to where the other person is. Every community is different; every library is different. For an academic library, this might mean holding events in the dorms, and for a public library it could be stronger partnerships with local businesses and schools.<\/li>\n
  3. Use data to make better decisions:<\/strong>The more you know about patrons and your community, the easier it is to find commonalities that can form the basis of a relationship. Assess all the ways you gather information and how it\u2019s used. What are the opportunities? What are the barriers?<\/li>\n<\/ol>\n

    \u00a0<\/strong>The methods you use to grow the relationship might take some getting used to. But if you strive for two-way, meaningful interactions, people will return the favor with loyalty and word-of-mouth.<\/p>\n

    And remember: this is a long-term commitment. Advice from Gina: Don\u2019t make assumptions\u2014learn actively and continuously. After all, relationships aren\u2019t stagnant, they\u2019re always growing, shifting, and transforming.<\/p>\n

    This doesn\u2019t have to be a huge shift for you. Libraries know customer service, and they understand customer experience. Now it\u2019s just a matter of improving your relationships, one conversation at a time.<\/p>\n

    \n

    You can find additional community engagement resources at oc.lc\/community-engagement<\/a>.\u00a0<\/em><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Over the past few years, I\u2019ve seen discussions of customer service shift from measurements of individual interactions to programs that track and analyze all of a customer\u2019s activities. That is, rather than focusing on what makes for a good sale or a good complaint follow-up, the trend is toward examining the entire \u201ccustomer experience.\u201d I\u2019ve […]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,70],"tags":[36,58],"class_list":["post-1989","post","type-post","status-publish","format-standard","hentry","category-community-engagement","category-customer-experience","tag-library-management","tag-strategy"],"yoast_head":"\nMake the first move: three ways to initiate relationship-building conversations - OCLC Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the first move: three ways to initiate relationship-building conversations - OCLC Next\" \/>\n<meta property=\"og:description\" content=\"Over the past few years, I\u2019ve seen discussions of customer service shift from measurements of individual interactions to programs that track and analyze all of a customer\u2019s activities. That is, rather than focusing on what makes for a good sale or a good complaint follow-up, the trend is toward examining the entire \u201ccustomer experience.\u201d I\u2019ve […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/\" \/>\n<meta property=\"og:site_name\" content=\"OCLC Next\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-01T15:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T18:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/Conversations_NEXT-Facebook.jpg\" \/>\n<meta name=\"author\" content=\"Scott Livingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/Conversations_NEXT-Twitter.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Livingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/\"},\"author\":{\"name\":\"Scott Livingston\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#\\\/schema\\\/person\\\/544a7d811ec2b029a4681cf1592303a2\"},\"headline\":\"Make the first move: three ways to initiate relationship-building conversations\",\"datePublished\":\"2018-02-01T15:41:00+00:00\",\"dateModified\":\"2021-06-01T18:56:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/\"},\"wordCount\":735,\"image\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg\",\"keywords\":[\"Library Management\",\"Strategy\"],\"articleSection\":[\"Community engagement\",\"Customer experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/\",\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/\",\"name\":\"Make the first move: three ways to initiate relationship-building conversations - OCLC Next\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg\",\"datePublished\":\"2018-02-01T15:41:00+00:00\",\"dateModified\":\"2021-06-01T18:56:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#\\\/schema\\\/person\\\/544a7d811ec2b029a4681cf1592303a2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg\",\"width\":1160,\"height\":370},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Make the first move: three ways to initiate relationship-building conversations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#website\",\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/\",\"name\":\"OCLC Next\",\"description\":\"Next provides insight and information about the work being done by and for libraries all over the world.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#\\\/schema\\\/person\\\/544a7d811ec2b029a4681cf1592303a2\",\"name\":\"Scott Livingston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Scott_Livingston_2018.jpg\",\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Scott_Livingston_2018.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Scott_Livingston_2018.jpg\",\"caption\":\"Scott Livingston\"},\"description\":\"Executive Director, Marketing Scott leads the product management team for library management services at OCLC. In this role, he also manages product operations and the market segment strategy group. Prior to joining OCLC, Scott was Senior Vice President at Cision and was responsible for global product planning and marketing and US public relations\u2014specializing in sales and customer service operations. Previously, he was Vice President at LexisNexis Group, heading the public records solutions for legal professionals division. He has also served in a variety of executive management roles related to legal news publishing and book publishing, and he was Vice President, Strategy & Operations at ProQuest. Scott began his career as an academic law librarian. He has extensive experience in big data, taxonomies, business development, strategic planning (with a particular emphasis on turnaround strategies), acquisition integration, social media, marketing, and publishing.\",\"sameAs\":[\"http:\\\/\\\/www.oclc.org\\\/blog\\\/main\\\/\"],\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/author\\\/scott-livingston\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Make the first move: three ways to initiate relationship-building conversations - OCLC Next","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/","og_locale":"en_US","og_type":"article","og_title":"Make the first move: three ways to initiate relationship-building conversations - OCLC Next","og_description":"Over the past few years, I\u2019ve seen discussions of customer service shift from measurements of individual interactions to programs that track and analyze all of a customer\u2019s activities. That is, rather than focusing on what makes for a good sale or a good complaint follow-up, the trend is toward examining the entire \u201ccustomer experience.\u201d I\u2019ve […]","og_url":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/","og_site_name":"OCLC Next","article_published_time":"2018-02-01T15:41:00+00:00","article_modified_time":"2021-06-01T18:56:08+00:00","og_image":[{"url":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/Conversations_NEXT-Facebook.jpg","type":"","width":"","height":""}],"author":"Scott Livingston","twitter_card":"summary_large_image","twitter_image":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/Conversations_NEXT-Twitter.jpg","twitter_misc":{"Written by":"Scott Livingston","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/#article","isPartOf":{"@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/"},"author":{"name":"Scott Livingston","@id":"https:\/\/blog.oclc.org\/next\/#\/schema\/person\/544a7d811ec2b029a4681cf1592303a2"},"headline":"Make the first move: three ways to initiate relationship-building conversations","datePublished":"2018-02-01T15:41:00+00:00","dateModified":"2021-06-01T18:56:08+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/"},"wordCount":735,"image":{"@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg","keywords":["Library Management","Strategy"],"articleSection":["Community engagement","Customer experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/","url":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/","name":"Make the first move: three ways to initiate relationship-building conversations - OCLC Next","isPartOf":{"@id":"https:\/\/blog.oclc.org\/next\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/#primaryimage"},"image":{"@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg","datePublished":"2018-02-01T15:41:00+00:00","dateModified":"2021-06-01T18:56:08+00:00","author":{"@id":"https:\/\/blog.oclc.org\/next\/#\/schema\/person\/544a7d811ec2b029a4681cf1592303a2"},"breadcrumb":{"@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/#primaryimage","url":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg","contentUrl":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/2018-01-30_3Ways-To-Initiate-Relationship-Building.jpg","width":1160,"height":370},{"@type":"BreadcrumbList","@id":"https:\/\/blog.oclc.org\/next\/make-the-first-move-three-ways-to-initiate-relationship-building-conversations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.oclc.org\/next\/"},{"@type":"ListItem","position":2,"name":"Make the first move: three ways to initiate relationship-building conversations"}]},{"@type":"WebSite","@id":"https:\/\/blog.oclc.org\/next\/#website","url":"https:\/\/blog.oclc.org\/next\/","name":"OCLC Next","description":"Next provides insight and information about the work being done by and for libraries all over the world.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.oclc.org\/next\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.oclc.org\/next\/#\/schema\/person\/544a7d811ec2b029a4681cf1592303a2","name":"Scott Livingston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/Scott_Livingston_2018.jpg","url":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/Scott_Livingston_2018.jpg","contentUrl":"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/01\/Scott_Livingston_2018.jpg","caption":"Scott Livingston"},"description":"Executive Director, Marketing Scott leads the product management team for library management services at OCLC. In this role, he also manages product operations and the market segment strategy group. Prior to joining OCLC, Scott was Senior Vice President at Cision and was responsible for global product planning and marketing and US public relations\u2014specializing in sales and customer service operations. Previously, he was Vice President at LexisNexis Group, heading the public records solutions for legal professionals division. He has also served in a variety of executive management roles related to legal news publishing and book publishing, and he was Vice President, Strategy & Operations at ProQuest. Scott began his career as an academic law librarian. He has extensive experience in big data, taxonomies, business development, strategic planning (with a particular emphasis on turnaround strategies), acquisition integration, social media, marketing, and publishing.","sameAs":["http:\/\/www.oclc.org\/blog\/main\/"],"url":"https:\/\/blog.oclc.org\/next\/author\/scott-livingston\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/posts\/1989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/comments?post=1989"}],"version-history":[{"count":7,"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/posts\/1989\/revisions"}],"predecessor-version":[{"id":4564,"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/posts\/1989\/revisions\/4564"}],"wp:attachment":[{"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/media?parent=1989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/categories?post=1989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.oclc.org\/next\/wp-json\/wp\/v2\/tags?post=1989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}