{"id":2127,"date":"2018-04-13T15:00:16","date_gmt":"2018-04-13T15:00:16","guid":{"rendered":"https:\/\/blog.oclc.org\/next\/?p=2127"},"modified":"2021-06-01T18:54:46","modified_gmt":"2021-06-01T18:54:46","slug":"oclc-wise-designed-around-people-driven-by-data","status":"publish","type":"post","link":"https:\/\/blog.oclc.org\/next\/oclc-wise-designed-around-people-driven-by-data\/","title":{"rendered":"OCLC Wise: Designed around people, driven by data"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2131\" src=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/04\/wise-next-banner.jpg\" alt=\"wise-next-banner\" width=\"1160\" height=\"370\" \/><\/p>\n<p>It\u2019s difficult to define just one role that public libraries play in the US, as they are incredibly unique depending on the communities they serve. What is certain is that they are always key players in filling community needs, such as access to healthcare information or immigration services. Wonderful examples include programs like <a href=\"https:\/\/www.hplct.org\/library-services\/immigration-citizenship\">The American Place<\/a> at Hartford Public Library in Connecticut, which helps immigrants not only prepare for citizenship but also adjust to life in the local community. Or the <a href=\"https:\/\/www.library.pima.gov\/public-health-nurse\/\">library nurse program<\/a> at Pima County Public library in Arizona that brings basic healthcare checks to anyone who needs it.<\/p>\n<p>It\u2019s this diversity that makes public libraries special and demonstrates why the roles they play are so critical. So, while each library is unique, they share a common commitment\u2014to put their community at the center of everything they do.<\/p>\n<p><!--more--><\/p>\n<h2>Increase community engagement while managing your library<\/h2>\n<p>If you attended last month\u2019s Public Library Association conference in Philadelphia or <a href=\"http:\/\/oc.lc\/wise-news\">read any of our communications<\/a>, you\u2019ll know that we just announced a new product offering for US public libraries. OCLC Wise is the first community engagement system for US public libraries. It combines customer relationship management, marketing, and analytics together with all the expected ILS functions.<\/p>\n<p>Wise is different\u2014it&#8217;s designed around people, not the bibliographic record, and it helps library staff understand how people use the library, what they want, and how they prefer to receive information. It\u2019s also an integrated system, one that takes an inclusive approach to a wide range of functions that librarians tell us currently require four or more systems.<\/p>\n<p>As a member-driven organization, OCLC wants to be not only a driver of innovation but also a partner in helping public libraries do more of what\u2019s important in their communities. \u00a0Wise makes this a reality.<\/p>\n<h2>What librarians have said about Wise<\/h2>\n<p>Every time I\u2019ve talked about Wise with public library leaders\u2014beginning with our first advisory group meeting in early 2017\u2014the response has been enthusiastic and supportive. Since Wise is already being used by more than 75% of public libraries in the Netherlands, it has given us the opportunity to share what Wise looks like in use. And we\u2019ve heard things like:<\/p>\n<ul>\n<li>Wise simplifies personal engagement with tools and data;<\/li>\n<li>Wise removes subjectivity\u2014instead of an interpretation of customer wants or what customers say they want, the system uses data to determine needs; and<\/li>\n<li>Wise reduces barriers in how staff members work, how customers get information, and how management can interact with the community.<\/li>\n<\/ul>\n<p>One of the capabilities that makes Wise so interesting is the way it uses information about what people do in the library\u2014how they use or don\u2019t use the collection\u2014to help evolve collections. This collection management approach combines staff expertise with evidence-based advice about what to keep, buy, move, and weed. Analysis based on customer preferences can then feed all kinds of change and exciting new possibilities.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fblog.oclc.org%2Fnext%2Foclc-wise-designed-around-people-driven-by-data%2F&#038;text=%23OCLCwise%20can%20be%20a%20catalyst%20that%20helps%20libraries%20create%20and%20deliver%20more%20transformative%20experiences%20and%20change%20more%20lives.&#038;related' target='_blank'rel=\"noopener noreferrer\">#OCLCwise can be a catalyst that helps libraries create and deliver more transformative experiences and change more lives. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fblog.oclc.org%2Fnext%2Foclc-wise-designed-around-people-driven-by-data%2F&#038;text=%23OCLCwise%20can%20be%20a%20catalyst%20that%20helps%20libraries%20create%20and%20deliver%20more%20transformative%20experiences%20and%20change%20more%20lives.&#038;related' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>Integrated data and marketing tools also empower library staff to build stronger customer relationships. With Wise, customers can opt-in to exactly what they\u2019re interested in, and the system makes it easy to provide timely and meaningful communication. Staff can automate campaigns that communicate over time, or they can build unique, one-time emails for specific events. Either way, customers appreciate the personal attention.<\/p>\n<p>Privacy is, of course, an important professional value for library workers. And these days, it\u2019s also top of mind for many library users. I want to be clear that OCLC takes data privacy very seriously. OCLC does not sell users\u2019 personal data. Wise and other OCLC products make use of personal data only within the context of providing the library services that our members and their users have agreed to.<\/p>\n<h2>What\u2019s next for Wise<\/h2>\n<p>We\u2019re currently focused on tailoring Wise for availability to US public libraries later this year. We\u2019re also going to be working closely with a group of early adopters. If you\u2019d like more information about that or want to keep track of Wise developments, you can <a href=\"https:\/\/www.oclc.org\/en\/wise.html#main-content-part4\">sign up for more information<\/a>.<\/p>\n<p>I\u2019m incredibly excited about the promise of Wise. It isn\u2019t just a system that completes tasks, checks boxes, and gets things done. It can truly be a catalyst that helps libraries create and deliver more transformative experiences for everyone in their communities and positively impact more lives.<\/p>\n<hr \/>\n<p><em>You can find additional community engagement resources at <a href=\"http:\/\/oc.lc\/community-engagement\">oc.lc\/community-engagement<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s difficult to define just one role that public libraries play in the US, as they are incredibly unique depending on the communities they serve. What is certain is that they are always key players in filling community needs, such as access to healthcare information or immigration services. Wonderful examples include programs like The American [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,70],"tags":[36],"class_list":["post-2127","post","type-post","status-publish","format-standard","hentry","category-community-engagement","category-customer-experience","tag-library-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OCLC Wise: Designed around people, driven by data - OCLC Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.oclc.org\/next\/oclc-wise-designed-around-people-driven-by-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OCLC Wise: Designed around people, driven by data - OCLC Next\" \/>\n<meta property=\"og:description\" content=\"It\u2019s difficult to define just one role that public libraries play in the US, as they are incredibly unique depending on the communities they serve. What is certain is that they are always key players in filling community needs, such as access to healthcare information or immigration services. Wonderful examples include programs like The American [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.oclc.org\/next\/oclc-wise-designed-around-people-driven-by-data\/\" \/>\n<meta property=\"og:site_name\" content=\"OCLC Next\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-13T15:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T18:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/04\/OCLCWise_NEXT-Facebook.jpg\" \/>\n<meta name=\"author\" content=\"Mary Sauer-Games\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/04\/OCLCWISE_NEXT-Twitter.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Sauer-Games\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/oclc-wise-designed-around-people-driven-by-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/oclc-wise-designed-around-people-driven-by-data\\\/\"},\"author\":{\"name\":\"Mary Sauer-Games\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#\\\/schema\\\/person\\\/5d228160478804b898b1fb7ad88c29c8\"},\"headline\":\"OCLC Wise: Designed around people, driven by data\",\"datePublished\":\"2018-04-13T15:00:16+00:00\",\"dateModified\":\"2021-06-01T18:54:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/oclc-wise-designed-around-people-driven-by-data\\\/\"},\"wordCount\":776,\"image\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/oclc-wise-designed-around-people-driven-by-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/wise-next-banner.jpg\",\"keywords\":[\"Library Management\"],\"articleSection\":[\"Community engagement\",\"Customer experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/oclc-wise-designed-around-people-driven-by-data\\\/\",\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/oclc-wise-designed-around-people-driven-by-data\\\/\",\"name\":\"OCLC Wise: Designed around people, driven by data - 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She came to OCLC from the American Psychological Association, where she was Senior Director, managing PsycINFO database products and leading an organization of 70 staff. From 2002 to February 2014, she was Vice President, Product Management\u2013Humanities, STM and Dissertations at ProQuest, a leading global information provider. Before that, from 1999 through 2002, she was Vice President, Product Management, at the Gale Group, a major reference and education publisher of electronic databases and textbooks. She also previously held positions at Mullen Advertising, R. L. Polk and Company, and Data Resources, Inc., all in Detroit, Michigan. An active participant in publishing and information technology communities, Mary has served on boards with the National Federation of Advanced Information Services (NFAIS) and CrossRef. She has also been active on a regional board of the March of Dimes. 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