{"id":2362,"date":"2018-07-18T14:29:20","date_gmt":"2018-07-18T14:29:20","guid":{"rendered":"https:\/\/blog.oclc.org\/next\/?p=2362"},"modified":"2019-05-29T17:07:20","modified_gmt":"2019-05-29T17:07:20","slug":"keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management","status":"publish","type":"post","link":"https:\/\/blog.oclc.org\/next\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\/","title":{"rendered":"Keep a \u201ccustomer first\u201d focus to meet the challenges of e-resource management"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2367\" src=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/07\/Library-flip-.jpg\" alt=\"Library-flip-\" width=\"1160\" height=\"370\" \/><\/p>\n<p>If you\u2019re like me, one of your biggest travel fears is not having something to read while on the road, in the sky, etc. The difference between my being irritable versus relaxed after a two-hour layover can come down to whether I have something good to read during the wait.<\/p>\n<p>About five years ago, though, I noticed a change in my travel reading routine. I was browsing in an airport bookstore and found a fun novel that was, frankly, too thick to fit into my already overstuffed laptop case. So, I stepped out of the store, found it on Amazon on my smartphone, and bought the e-book. On the way home, however, I found a slim nonfiction title that I didn\u2019t just want to read, but share with a colleague. So, I bought the hardcover (and wedged it in there somehow).<\/p>\n<p>The advertising guru Roy H. Williams famously said, \u201cThe first step in exceeding your customer\u2019s expectations is to know those expectations.\u201d What my airport reading adventure points out is this: when it comes to print versus electronic resources, expectations have become pretty challenging.<\/p>\n<p><!--more--><\/p>\n<h2>The future is service-focused<\/h2>\n<p>It\u2019s obvious that library users have shifting preferences about print versus electronic materials. In response, many libraries have devoted larger and larger portions of their budgets toward e-resources. But, like my travel reading preferences, complex user requirements point to the need for a more nuanced response rather than simply, \u201cbuy more e-stuff.\u201d<\/p>\n<p>Staff at Edith Cowan University Library created this image that does a great job of showing how more traditional library services start with collections, whereas today\u2019s libraries are switching that up to start with discovery. That\u2019s a great model, as it keeps the focus on customer behavior (discovery) as opposed to library processes (cataloging).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2364 size-full\" src=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/07\/jit_discover.jpg\" alt=\"jit_discover\" width=\"709\" height=\"405\" \/><\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fblog.oclc.org%2Fnext%2Fkeep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management%2F&#038;text=Flipping%20a%20library%20takes%20a%20lot%20of%20small%20changes.%20%23OCLCnext&#038;related' target='_blank'rel=\"noopener noreferrer\">Flipping a library takes a lot of small changes. #OCLCnext <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fblog.oclc.org%2Fnext%2Fkeep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management%2F&#038;text=Flipping%20a%20library%20takes%20a%20lot%20of%20small%20changes.%20%23OCLCnext&#038;related' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<h2>Three libraries, three different sets of expectations<\/h2>\n<p>We talked to several libraries about what steps they\u2019re taking to make this flip, and we\u2019ve shared their responses in a report, <em><a href=\"https:\/\/www.oclc.org\/en\/worldshare-management-services\/e-resources-challenge.html\">Continuing to meet the e-resources challenge<\/a><\/em>. Here are three snapshots from these interviews that speak to customer-focused attitudes and programs.<\/p>\n<ul>\n<li><strong>Royal District Nursing Service (RDNS) SA Ltd Library: Improve discovery with automatically updated records<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">One of the promises of e-resources is full-text, 24\/7 access from anywhere. That\u2019s especially important when being on the road is part of a user\u2019s job, as is the case for home healthcare providers. Like many libraries, the one supporting Australian home nursing and health care provider RDNS SA Ltd found that records for e-resources change frequently. Getting the right resources to their nurses is imperative, and they\u2019ve come to rely on the fact that OCLC\u2019s partnerships with publishers automatically update records when URLs or other information change.<\/p>\n<ul>\n<li><strong>Swinburne University: Let customers decide what belongs in your collection<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Demand-driven acquisition (DDA) programs give your users the power to build the collection they\u2019ll be using. Research at Swinburne University in Australia found that only 21% of staff-selected e-book titles circulated. With DDA, 100% of titles circulate. And now Swinburne students and faculty have access to more than 600,000 titles that have been selected by their peers.<\/p>\n<ul>\n<li><strong>Hillsdale College: Integrate e-resources into single-search<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">We\u2019re all accustomed to finding information through a simple search. Students are no different and are unlikely to dig through multiple databases or collections in your catalog. Staff at Hillsdale College in the United States initially struggled to integrate e-resource holdings into their regular catalog, as vendor-supplied records for electronic content rarely met their standards. Using the WorldCat knowledge base, however, they can now download high-quality, full MARC records for most e-resources and get holdings set for those titles. That means that their users can now search the full collection at once and access e-resources much more easily.<\/p>\n<h2>Why can\u2019t there be one simple solution?<\/h2>\n<p>Because every library is different, and every user is different. And even the same user\u2014like me at the airport\u2014is going to have different needs on different days.<\/p>\n<p>Achieving the perfect, user-centered library isn\u2019t about having one simple goal. It\u2019s about adopting a mindset that changes as technology and user preferences evolve. It\u2019s about knowing and then meeting expectations. The case studies provided in <a href=\"https:\/\/www.oclc.org\/en\/worldshare-management-services\/e-resources-challenge.html\"><em>Continuing to meet the e-resources challenge<\/em><\/a> will give you some great examples of how other libraries are doing just that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re like me, one of your biggest travel fears is not having something to read while on the road, in the sky, etc. The difference between my being irritable versus relaxed after a two-hour layover can come down to whether I have something good to read during the wait. About five years ago, though, [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[101],"class_list":["post-2362","post","type-post","status-publish","format-standard","hentry","category-customer-experience","tag-e-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keep a \u201ccustomer first\u201d focus to meet the challenges of e-resource management - OCLC Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.oclc.org\/next\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep a \u201ccustomer first\u201d focus to meet the challenges of e-resource management - OCLC Next\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re like me, one of your biggest travel fears is not having something to read while on the road, in the sky, etc. The difference between my being irritable versus relaxed after a two-hour layover can come down to whether I have something good to read during the wait. About five years ago, though, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.oclc.org\/next\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\/\" \/>\n<meta property=\"og:site_name\" content=\"OCLC Next\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-18T14:29:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-29T17:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/07\/eresources_NEXT-Facebook.jpg\" \/>\n<meta name=\"author\" content=\"John McCullough\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2018\/07\/eresources_NEXT-Twitter.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John McCullough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\\\/\"},\"author\":{\"name\":\"John McCullough\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/#\\\/schema\\\/person\\\/4a69f11b88ff1b227867c959892dfa91\"},\"headline\":\"Keep a \u201ccustomer first\u201d focus to meet the challenges of e-resource management\",\"datePublished\":\"2018-07-18T14:29:20+00:00\",\"dateModified\":\"2019-05-29T17:07:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\\\/\"},\"wordCount\":746,\"image\":{\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Library-flip-.jpg\",\"keywords\":[\"E-resources\"],\"articleSection\":[\"Customer experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\\\/\",\"url\":\"https:\\\/\\\/blog.oclc.org\\\/next\\\/keep-a-customer-first-focus-to-meet-the-challenges-of-e-resource-management\\\/\",\"name\":\"Keep a \u201ccustomer first\u201d focus to meet the challenges of e-resource management - 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