{"id":655,"date":"2016-07-12T21:18:50","date_gmt":"2016-07-12T21:18:50","guid":{"rendered":"https:\/\/blog.oclc.org\/next\/?p=655"},"modified":"2019-06-26T16:14:45","modified_gmt":"2019-06-26T16:14:45","slug":"the-touchpoints-of-exceptional-customer-service","status":"publish","type":"post","link":"https:\/\/blog.oclc.org\/next\/the-touchpoints-of-exceptional-customer-service\/","title":{"rendered":"The touchpoints of exceptional customer service"},"content":{"rendered":"<p><a href=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2016\/07\/2016-07-05-Disney.jpg\" rel=\"attachment wp-att-647\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-647\" src=\"https:\/\/blog.oclc.org\/next\/wp-content\/uploads\/2016\/07\/2016-07-05-Disney.jpg\" alt=\"2016-07-05 Disney\" width=\"1160\" height=\"370\" \/><\/a>During the OCLC Symposium at ALA Annual this year, we got the opportunity to hear from Disney Institute\u2019s Amy Rossi. Amy talked about how Disney seeks to understand the complete customer experience and \u201covermanage\u201d the details that contribute to it. You can find a longer summary of the event in my <a href=\"https:\/\/blog.oclc.org\/next\/what-disney-taught-me-about-great-customer-experiences\/\">previous post<\/a>.<\/p>\n<p>During the event, Amy gave us some time to think about and share the touchpoints that visitors to the library (virtual or in person) encounter and what kind of experience they\u2019re likely to have. At my table, we talked mostly about library signage\u2014how do we give people all the information they\u2019ll need without crowding the entrance way with signs? Other people shared concerns about parking lots, the staff members who sit closest to the front door, how users click through the library\u2019s website and many other touchpoints.<\/p>\n<p>We caught a few attendees after the event to capture their immediate thoughts on how Amy\u2019s presentation relates specifically to libraries. Here\u2019s what they had to share.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/174225400?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>After we discussed touchpoints, Amy encouraged us to pick a single one to improve within 72 hours of returning home, preferably one that doesn\u2019t require administrative or budgetary approval. Just something small we could change that improves our customers\u2019 experiences.<\/p>\n<p><em><strong>Question: Is there a touchpoint in your library that you could improve today? Share your answers with hashtag #OCLCnext<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the OCLC Symposium at ALA Annual this year, we got the opportunity to hear from Disney Institute\u2019s Amy Rossi. Amy talked about how Disney seeks to understand the complete customer experience and \u201covermanage\u201d the details that contribute to it. You can find a longer summary of the event in my previous post. During the [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[36,58,10],"class_list":["post-655","post","type-post","status-publish","format-standard","hentry","category-customer-experience","tag-library-management","tag-strategy","tag-user-behavior"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The touchpoints of exceptional customer service - OCLC Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.oclc.org\/next\/the-touchpoints-of-exceptional-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The touchpoints of exceptional customer service - OCLC Next\" \/>\n<meta property=\"og:description\" content=\"During the OCLC Symposium at ALA Annual this year, we got the opportunity to hear from Disney Institute\u2019s Amy Rossi. 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He is responsible for OCLC's Customer Support, Implementation, and Training functions, as well as Project and Portfolio Operations. Drew is leading an effort to sharpen OCLC\u2019s focus on member support by joining customer-facing teams with strong process and consulting skills. He also heads a team responsible for global business planning, forecasting and monitoring across the cooperative. With this new approach, OCLC aims to increase member responsiveness and coordination. Drew came to OCLC from c3\\\/consulting, a Nashville, Tennessee, management consulting firm. While at c3, he led a team of consultants in a range of planning and operational projects serving retail, publishing, nonprofit, manufacturing, healthcare and other business segments. Prior to his work at c3\\\/consulting, he was Vice President of Business Operations at Ingram Content Group, which provides a broad range of physical and digital services to the book industry. 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