Posts tagged under: Customer Experience

Lessons on building community while building the new OCLC Community Center

Next blog banner for post on OCLC community center update. Six icons representing features of the community center are shown.

If you participate in the OCLC Community Center, you’ll know it’s recently had a major upgrade. We’re happy with the results and excited about the possibilities ahead. But getting to this point wasn’t easy. It’s been a long road. And like many large-scale tech projects, the takeaways go well beyond the new software.

Every twist and turn offered lessons about how to better create valuable content and meaningful connections with our users. The truth is, we learned a lot more than ever expected about building community. And we’re hoping our experience can provide insights that inspire and inform your work to connect and engage with the communities you serve.

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Co-create authentically with your community

Co-creation is one of the most effective ways for libraries to turn diversity, equity, and inclusion ideals into real-world services. Fundamentally, co-creation happens when the people who are most impacted by a service or program take the lead in developing and implementing it. It requires intentional time and resources around supporting the aspirations of systematically excluded communities. And these communities, not the library, determine what goals a project should reach for, what success looks like, and what actions are most likely to lead to that success.

To get started with or deepen partnerships for greater equity, consider three important elements of a co-creative approach.

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Libraries and open access discovery

OA 2023 banner image

Co-author: Titia van der Werf

The theme of this year’s Open Access Week is “Community over Commercialization.” It’s designed to “encourage a candid conversation about which approaches to open scholarship prioritize the best interests of the public and the academic community—and which do not.”

This is an important theme for OCLC. As a membership organization that doesn’t return profit to shareholders or private owners, our sole focus is on supporting libraries. This means that finding ways for libraries to provide better access to open content is a priority. One effort underway right now is the Open Access Discovery project in partnership with two Dutch library consortia—Universiteitbibliotheken en Nationale Bibliotheek (UKB) and Samenwerkingsverband Hogeschoolbibliotheken (SHB).

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Redefining the library experience: Global insights for future planning

Libraries are no stranger to change. As community expectations shift, so do our libraries. This adaptability was on full display during the height of the COVID-19 pandemic. But as that pressure has subsided, we’re seeing widespread reflection around what libraries will look like in the future. Many library leaders are thinking about fundamental transformations, with the goal of creating a more impactful library experience for their users.

During the past year, OCLC Global Council and OCLC Research explored the idea of the changing library experience by focusing on topics such as community engagement, collaboration, and innovative programs that meet library users’ evolving needs and expectations. Planning for this work was informed by efforts associated with our New Model Library: Pandemic Effects and Library Directions research. And it was accomplished through online thought leadership webinars and a global survey that spanned all library sizes and types. What we learned is that libraries will continue to be necessary infrastructure for supporting local communities. And to deliver impact, there’s increasing need for partnership and library staff support.

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The new WorldCat.org expands the impact of libraries everywhere

Seven years ago, I was the director of e-commerce development for a global brand with more than $USD 2.5 billion in sales, 500 stores, and nearly 12,000 employees. Then I found WorldCat.org.

It was love at first search as I’ve always been a superfan of libraries. I saw the fundamentals of my chosen career—improving online services, intuitive interface design, and an exceptional user experience—put to use in the service of libraries. That moment moved me to join OCLC.

Today I can say, without hesitation, that our recently rolled-out work to reimagine, redesign, and rebuild WorldCat.org has been the highlight of my career.

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Multiplying the power of place

power-of-placeIt’s easy to find digital items online—pictures, videos, maps, etc.—that can connect you to another place, person or library. What may not be as immediately apparent is that physical objects can also connect users to libraries in many different places. As someone who works with our interlibrary loan data, I see fantastic examples of distant libraries establishing relationships that leverage physical collections. In doing so, they improve how local users experience their local library.

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